Martin’s Country Store Launches Double Up Food Bucks NY

SNAP Incentive program helps families access healthy food and supports local farmers

BRUSHTON, NEW YORK.Martin’s Country Store announces the launch of Double Up Food Bucks New York (Double Up), a program administered by Field & Fork Network,doubling the buying power of SNAP customers. Martin’s on Main is the first grocery store in the North Country to offer the program which matches SNAP purchases $1 for $1, up to $20 per day, that can be used to purchase fresh fruits and vegetables, with an emphasis on New York-grown produce. The money never expires and can be banked for future purchases.

With food costs at an all-time high, more New Yorkers are facing the choice between being hungry and eating healthy every day. Double Up Food Bucks is a resource that helps individuals on SNAP not have to make that choice.

“We’re a family run store that wants to help our community and the Double Up program does just that. It was a no brainer for us; the benefits of moving more fresh produce help the farmers, sellers, and our customers,” said Josiah Martin, Owner, Martin’s Country Store.

“Double Up is a win-win-win,” said Lisa French, co-founder and Executive Director of Field & Fork Network, which administers the Double Up program in New York State. “Low-income families bring home more healthy food, local farmers sell more produce, and more food dollars stay in the local economy. Each has a positive ripple effect of benefits.”

Double Up Food Bucks is available to anyone receiving SNAP (Supplemental Nutrition Assistance Program, formerly Food Stamps). There is no cost to participate, it operates like a loyalty program, where dollars are accrued on a card based on purchases and then redeemed at checkout. Individuals can sign up by visiting Martin’s Country Store and talking to a cashier.

Since piloting at 7 Western New York farmers markets in 2014, Double Up has expanded into over 29 counties and 220 locations across the state, serving over 100,000 SNAP customers. The program operates in farmers markets, mobile markets, farm stands, corner stores, and grocery outlets.

Martin’s Country Store hours are Monday- Saturday 8am-6pm. For more information visit:

For a complete list of participating Double Up sites and hours of operation, visit

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