Toolkit

Grocery, Retail, Co-op Stores

Monthly Reporting Link:

Training & Resources:

Here is more information about using Fresh Incentives at your store, and the Cashier FAQs that are helpful for training purposes.

MARKETING & COMMUNICATIONS TOOLKIT

Here are links to key marketing and communications materials to guide you in creating your own social media posts, email communications, press releases, and more.

Logos, Guides and Flyers
Social Media Templates

We invite you to save any of the below social media graphics and share them out to your followers. Use the included Word document to find sample messaging – copy and paste it and use it as is, or feel free to modify it to suit your channel!

Hashtags

Share the excitement about the availability of Double Up Food Bucks NY launching at your store and use our hashtags – #doubleupnys #doubleupfoodbucksny #doubleyourproduce #healthyboost #freshmatch #produceperks #doubleyourveggies #doubleyourfruits

Customizable Canva Templates

If you’d like to modify these graphics to include your own photos and logo, please use this Canva brand template link. You must have a Canva account to import the template into your own account and modify it. 

Videos/Reels to Share

Share these reels/videos to your social media channels to help shoppers understand how the program works at grocery stores, and also what foods are eligible for purchase with Double Up Food Bucks. 

Latest Impact Report

Download the Double Up Food Bucks NY 2023 Impact Report to see the incredible growth the Double Up program experienced last year, impacting families, farmers and our local economies!

Talk to Us

Thank you for answering a few questions about Double Up. We use the information you provide to help improve Double Up Food Bucks for everyone.