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Join the 180+ locations supporting their communities with better access to fresh fruits and veggies.
Be part of a New York-grown solution that provides more healthy food for people in New York and directs more food dollars to local businesses and economies.
Since 2014, Double Up customers have purchased more than $4.9 million in fruits and vegetables—dollars directly benefiting New York farmers, local markets, and grocers like you.
Some participating grocery stores have expanded their produce sections to meet increased demand.
As a participating location, you will see immediate benefits.
The Application window for 2022 seasonal markets is closed. Please feel free to apply to be considered for 2023.
If you represent a farm stand, food share program, or CSA that has direct-to-consumer sales, applications are being accepted on a rolling basis for 2022. We are currently at the capacity of direct sites that we can manage so we are unable to approve new sites at this time. Please feel free to apply to be added to our waitlist. Farmers that participated during the 2021 season do not need to reapply.
We welcome applications from farmers markets and vendors with direct-to-customer sales.
Double Up prioritizes locations in high-need areas that can operate the program year-round and source sufficient New York-grown produce.
Stores and markets accepted to be Double Up locations will receive training and support to operate and promote the Double Up program.
Questions? Get in touch.
Reminder: we do not accept paper applications. If you choose to fill out a paper application, you are required to fill it out online as well. These are only provided for additional reference.
— Double Up customer
No, there is no minimum amount. However, at farmers markets that use $2 Double Up tokens, customers can get the most out of their dollars by spending in increments of $2.
Tokens can be spent at other participating farmers markets that accept tokens. At grocery stores, or at markets that only use the Double Up card for purchases, tokens are not accepted.
Double Up is available in many states, and is growing every day. Contact us at email@example.com to learn more.
Double Up Food Bucks is a nationwide fruit and vegetable incentive program, servicing millions of low-income SNAP (Supplemental Nutrition Assistance Program) users with a dollar-for-dollar match to increase affordability and access to fresh healthy foods at farmers markets, farm stands, mobile markets, corner stores, and grocery stores. In New York State, Double Up has contributed to 1.1 million pounds of healthy food sales to over 32,000 customers, at more than 180 sites spanning 29 counties.
There are three common ways that Double Up Food Bucks could be implemented at your location:
Tokens – Tokens are used at farmers markets and mobile markets to work with their existing SNAP token currency system. They provide customers with a physical $2 token for every two dollars they redeem in SNAP tokens. The tokens are used like cash and given to each vendor in exchange for fresh, whole produce or fruiting plants. At the end of each market day, the market manager or whoever is responsible for the Double Up program, collects the tokens and tracks how many were given to each farmer for proper reimbursement.
Tablets & Loyalty Cards – For stores that have a register but not a sophisticated POS system, the most common and easiest solution is to have a tablet and card reader next to the register in the check-out area. Customers can sign up at the point of sale and all of the Double Up transactions are done on the Tablet through an application called Fresh Incentives. The app doesn’t have the capabilities to accept SNAP so the store will still require a separate machine to do SNAP transactions.
Integrated into Existing POS System – For stores with a sophisticated POS system, there is likely a longer process involved in getting the Fresh Incentives technology to work within the existing system and requires more back-end work. This is usually only at larger grocery stores. Since the integration is fully contingent on the specific POS system, training is done in-house.
Depending on the location type and size, Field & Fork Network staff will either train all of the staff at once how to use it or train the managers who will train the staff. Field & Fork Network tries to provide as many of the trainings as possible in person but there are instances when those trainings have to be online. There are ample resources that are provided to the store afterwards and F&FN staff is always available for further assistance.
Field & Fork Network will send you a check for the amount of Double Up redeemed at your location. It’s imperative that you submit your reports on time and ensure that we have the right address for you.
Once a month, someone from the Field & Fork Network team will send you a form that asks a few simple questions, such as SNAP spent, Double Up spent, and asks to confirm your mailing address. We send ample reminder emails to ensure nobody misses the deadline.
If the loyalty card system isn’t integrated into your POS system and you’re using a tablet, there are a few solutions that you can use based on what works best for you. Most places add a button to the register that indicates that they are performing a Double Up transaction. Some sites will manually reconcile using the Fresh Incentives website, mydoubleup.com.
Field & Fork Network does not require any documentation of this process. This is exclusively for the accounting/inventory purposes and ease of the store.
At this point, since Double Up Food Bucks only started launching in grocery stores in 2020, it has been a slow process to ensure that each type of POS system has a solution. Currently, the app is fully compatible with the following systems:
RORC/DUMAC is in the process of having a solution developed. Field & Fork Network is partnered with the National Grocers Association and EPIC Technology Solutions to develop solutions for every POS system.
Statewide, more than 250 grocery stores and farmers markets participate in Double Up. Find a location or call us at 866.586.2796 to find a participating site near you.
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